Thursday, 15 January 2009

ZenZui

Since flash websites was a dead end i have looked further for other systems to research. It occurred to me that since the iPhone no one has come up with any new way of accessing current information. The slide scrolling option on the iPhone was a huge step forward and received great praise but since then no other company has attempted to produce anything new and different. I decided to see if any had.

I found the ZenZui product which is being made by Apples rival Microsoft. The ZenZui is a mobile phone update which can work with any phone of any network. It is a new way of recieving current information via the internet such as news broadcasts anouncements etc. It also allows you to post photographs and things of the users interest onto the menu. The menu itself is split up into 16 tiles which you can zoom into sections of 4 tiles.

Hers a video showing you how it works, as you can see you don't need a touch screen to use it:




Because it is still a work in progress i can't really explain it in much detail and don't have much knowlage on the new product after all it's still in the dark at the moment. This next video explains more on what it does and how it acesses the information. NOTE: he does talk very fast so be prepared to listen carefully.



I can't see this really going somewhere as it is, to be honest not as well presented as the iPhone's menu. it still does'nt feel as smooth as the iPhone. I praise microsoft however for finally coming up with a new menu design and accessability that works with all mobile phones where as the iPhone display is only for the iPhone, which sucks! I hope to see this up and running and being used by lots of people in the near future.

Thursday, 8 January 2009

the new theme and colour scheme

From the feedback that i recieved from christine i have since changed the colours to make it more understandable and have also changed the theme so its easier to access the information just click on the year, then month and than your chosen topic. If there are any other problems or hiccupps about understanding my writing please don't hesitate to scream them at me!

Flash website research

I have been trying to research flash made websites as i find them to be extremely interesting and inventive. It allows us to express what goes on in our heads, various human responses and feelings and express our natural creativity and talent without restrictions. However due to the rules of the project i can only research flash websites if they provide current information and update it regularly like wikipedia and other information giving websites. What amazes me is that i don't think that there are any websites that do provide current information let alone continue to update it. It really pisses me off that no one has yet done this. This would make websites far less formal and boring and more creative and inspiring. People and companies would be able to show what they do visually through flash and incorporate this into a website.

I suppose it is difficult considering how long it takes to produce a flash website then having to update it every week or so would get tiring very quickly. I understand how difficult it would be but it would certainly make finding information interesting and fun to do. Whoever does do this will certainly get mucho kudos points from me as well as my respect for being patient enough to do it, they would also revolutionise the way we discover and findo info. Or maybe it would work better if all of us internet users produce a universal website for everything and we each make a contribution such as a topic or subject produce it in flash and add it to the website like wikipedia, i think if a great many of us work together we can acomplish this.

Tuesday, 16 December 2008

Google Earth


What is Google Earth?

Google Earth is a main form of viewing anything in the world, anywhere in the world for business purposes or just for fun. Like Google maps you can view birds eye views of the world, these are taken with a satellite camera and are updated every 2 years. Unlike Google maps however you can also view the world in 3d as well.

There are three versions of google earth: Google Plus, Google Earth 4.3 and Google Earth Pro.

Google Plus

Google Plus costs $20 dollars a year. Recently Google has removed the plus version as they feel that users can already get all of the features on Plus, on Google Earth. Besides we don't want to waste our money on something that we already had in the first place that was free.

Google Earth 4.3

I wont say much about this as its only in the beta stage, but the quality of the 3d maps is spot on. (use this for flight simulator!)



Google Earth Pro

The pro version is much more expensive but much more detailed and in depth. It costs around $400 dollars a year and is the only edition which allows you to make areas 3d from scratch rather than viewing what the computer shows 3d. Basically you can edit the buildings as you see fit and post them to friends or print the images off. This is mainly used by architects and corporate businessmen. It also allows you to view the images at full quality and speed.

Platforms

  • Mac's
  • PC
  • Linux
  • iPhone, iPodtouch
  • Ubiq Window


Tuesday, 9 December 2008

On Demand TV and Video

Online Viewing

Online viewing movies have been steadaly increasing over the last year with more and more people watching or downloading movies or music over the internet from websites like YouTube. It is slowley reducing the amount of television viewers. 2070 people were asked if they watch videos online, 43% said they watched online at least once a week.
Marketing and advertising companies are greatly affected. Some of these companies include: Virgin Media, YouTube and BBC iPlayer. Companies today are spending more money today on online viewing advertising and viral marketing than they have in prievious years.

Approximately £2.8 billion was spent on online viewing alone by the BBC. Seven times more people use YouTube as their key viewing website than BBC iPlayer. The vast people that use it is astonishing. Flight companies sometimes incorporate on demand viewing as an in flight alternative. You can pause, fast forward and rewind whatever your watching. It has since spread to all forms of digital television. Some digital television companies sometimes use the push on demand video. It allows users to watch shows or videos which they have missed and watch them. These videos are prerecorded and posted on the main on demand menu or website. This is also known by customers as catchup on demand or TV choice on demand.



Thursday, 4 December 2008

Blogs

What is a blog?

If youre reading this chances are you already know what a blog is. If youve stumbled upon this by accident (which is highly unlikely), then I'll tell you. Blogs are information areas which allow the administrator (you) to post information or general knowlage that will create a response from the rest of the world who may find and view it (like you are now). Others who view it can also add comments if the administrator (admin) allows them. The admin can also edit his/her posts for any reason and only the admin can do this. Like a forum they are split up into various catagories depending on how the admin wishes to display his/her information/knowlage. (for information on forums please see next post). The fist blog was created in 1991, but was not used until 1994 by Dave Winer, Jorn Barger and Justin Hall.

One good example of a blog is http://chris.pirillo.com.

Blogs are used for a variety of things. They can be used for a journal or diary. They can be split off into mini articles and also which i have already mentioned to introduce, relay and present information on an in-formal state.


What makes a good blog?
  1. Brand name
  2. Being different
  3. Useful and reliable
  4. Controversy (one example being the Perez Hilton blog)
  5. Simplicity makes them appealing
Things to avoid

  1. A fad/phaze
  2. is it worth having one?
  3. Attracts Trolls*
  4. Spammers
*trolls are viewers who deliberatly post verbal abuse and nasty comments to other viewers in order to get a response and have them sumerally banned. Its usually best to not allow viewers to comment unless you read each comment and only allow some to be viewed by others and the rest deleted.

Creating your own blog

Before you can begin on your own blog you need the following
  • visit either wordpress.com or blogger.com
  • webspace
  • zip file
  • bandwidth
Useful features
  1. autosave
  2. adding video/flash animations
  3. drafting
  4. akismet (anti-spam)
  5. comment moderation
Which is better: Blogger or wordpress?

I found blogger to be very straight forward easy to set up a quick blog and its also highly customizable. I mean as you can see i'm still using it, your'e on blogger now reading this post. Its well presented and simple. The customisation options include choosing a template, changing the colours of your template, having full freedom when writing and editing posts.

Wordpress was much more frustrating. The customisation options if any were relativly crap and rubbish. There's so much other info on the page its annoying. It all seems far too complex and confusing. I'd stick with blogger because its quicker better well presented and damn right a hell of a lot more easier to set up your blog and start posting.


Tuesday, 2 December 2008

Virtual reality Gaming and Marketing



What is a VRG/VRM




  • Interactive visual narrative


  • examples include- emails, voicemails etc


  • A type of viral marketing campain


  • a series of websites that promote or advertise a new product, usually a game or movie


  • usually creates false information that is usually linked to the final outcome, though not all VRG's use them.


ilovebees.com




It began as a small amount of text at the bottom of the screen at the end of a game trailer. As people began to look at this new website they saw just a boring website about bee farming. Others who looked further found a countdown to somthing with various instructions such as locations and times to arrive which caused much curiosity. For those who turned up they were given another clue which eventually led to a select few to play the new Halo game (this happened 2 years ago). On the whole it was a way of introducing and promoting the new game.


Other examples of this type of marketing include Nine inch Nails, promoting their new album Year Zero. Their idea was based upon a conspiracy which caused many rumours and an uproar. Another example is the whysoserious.com which shows many newspaper images with smiley faces skrawlled all over them . It spread over america using an election campain as a front called "elect Harvey Dent" This was all a campain to promote and introduce the new Batman movie: The Dark Knight.





How will ARG's change the world

Alternate reality games will continue to spread i think. I think many upcoming movies or games or music will use this to promote their new products. They are highly immersive and addictive, I spent the better part of 2 hours on the Batman ARG as it is so in depth. You will never understand how largely formed these websites are and how many are involved until you've been on one yourself. The audience and fans who flock to this chain of webpages is extremly large. The public love the hype and buzz they get from traveling to various locations to find out more about the chain of webpages. Although on a personal note I'm too lazy to bother going to these locations. But I suppose its an exciting adventure for others, so I guess until a new form of viral marketing turns up or is invented, ARG's will continue to be used as a new form of advertising.