Tuesday 9 December 2008

On Demand TV and Video

Online Viewing

Online viewing movies have been steadaly increasing over the last year with more and more people watching or downloading movies or music over the internet from websites like YouTube. It is slowley reducing the amount of television viewers. 2070 people were asked if they watch videos online, 43% said they watched online at least once a week.
Marketing and advertising companies are greatly affected. Some of these companies include: Virgin Media, YouTube and BBC iPlayer. Companies today are spending more money today on online viewing advertising and viral marketing than they have in prievious years.

Approximately £2.8 billion was spent on online viewing alone by the BBC. Seven times more people use YouTube as their key viewing website than BBC iPlayer. The vast people that use it is astonishing. Flight companies sometimes incorporate on demand viewing as an in flight alternative. You can pause, fast forward and rewind whatever your watching. It has since spread to all forms of digital television. Some digital television companies sometimes use the push on demand video. It allows users to watch shows or videos which they have missed and watch them. These videos are prerecorded and posted on the main on demand menu or website. This is also known by customers as catchup on demand or TV choice on demand.



2 comments:

Laura said...

Hi Ryan,
Great blog, I love the colours of the text, makes for a bright attractive page! The bit about knowing about blogs is funny too.

Laura

PS the "fist" blog?

dancemat said...

Hello,

Thanks for the comment on my blog. Well done with yours too.

Do you use any on demand services other than YouTube?