What is a VRG/VRM
- Interactive visual narrative
- examples include- emails, voicemails etc
- A type of viral marketing campain
- a series of websites that promote or advertise a new product, usually a game or movie
- usually creates false information that is usually linked to the final outcome, though not all VRG's use them.
ilovebees.com
It began as a small amount of text at the bottom of the screen at the end of a game trailer. As peo
ple began to look at this new website they saw just a boring website about bee farming. Others who looked further found a countdown to somthing with various instructions such as locations and times to arrive which caused much curiosity. For those who turned up they were given another clue which eventually led to a select few to play the new Halo game (this happened 2 years ago). On the whole it was a way of introducing and promoting the new game.
ple began to look at this new website they saw just a boring website about bee farming. Others who looked further found a countdown to somthing with various instructions such as locations and times to arrive which caused much curiosity. For those who turned up they were given another clue which eventually led to a select few to play the new Halo game (this happened 2 years ago). On the whole it was a way of introducing and promoting the new game.Other examples of this type of marketing include Nine inch Nails, promoting their new album Year Zero. Their idea was based upon a conspiracy which caused many rumours and an uproar. Another example is the whysoserious.com which shows many newspaper images with smiley faces skrawlled all over them 
. It spread over america using an election campain as a front called "elect Harvey Dent" This was all a campain to promote and introduce the new Batman movie: The Dark Knight.
How will ARG's change the world
Alternate reality games will continue to spread i think. I think many upcoming movies or games or music will use this to promote their new products. They are highly immersive and addictive, I spent the better part of 2 hours on the Batman ARG as it is so in depth. You will never understand how largely formed these websites are and how many are involved until you've been on one yourself. The audience and fans who flock to this chain of webpages is extremly large. The public love the hype and buzz they get from traveling to various locations to find out more about the chain of webpages. Although on a personal note I'm too lazy to bother going to these locations. But I suppose its an exciting adventure for others, so I guess until a new form of viral marketing turns up or is invented, ARG's will continue to be used as a new form of advertising.
. It spread over america using an election campain as a front called "elect Harvey Dent" This was all a campain to promote and introduce the new Batman movie: The Dark Knight.How will ARG's change the world
Alternate reality games will continue to spread i think. I think many upcoming movies or games or music will use this to promote their new products. They are highly immersive and addictive, I spent the better part of 2 hours on the Batman ARG as it is so in depth. You will never understand how largely formed these websites are and how many are involved until you've been on one yourself. The audience and fans who flock to this chain of webpages is extremly large. The public love the hype and buzz they get from traveling to various locations to find out more about the chain of webpages. Although on a personal note I'm too lazy to bother going to these locations. But I suppose its an exciting adventure for others, so I guess until a new form of viral marketing turns up or is invented, ARG's will continue to be used as a new form of advertising.
1 comment:
This is a good analysis of Tom's Presentation.
I liked the use of the Batman VRG as an example of VRG building up hype for the Batman movie. I have checked out the www.whysoserious.com
website and it looked really good.
Thanks for this analysis.
Richard.
Post a Comment